Fanta Lemon Instagram Campaign

As part of a university advertising module, I developed a social media campaign for Fanta Lemon, focusing on creating a vibrant and engaging Instagram presence. The goal was to appeal to a Gen Z audience by showcasing Fanta Lemon’s bold, zesty personality through visual storytelling.

I designed a cohesive 9-tile Instagram feed filled with energetic visuals, playful compositions, and bright yellow tones — all reflecting the fizzy, fun spirit of the brand. The creative direction was inspired by pop culture, humor, and summer vibes, aligning with Fanta’s youthful identity.

This project strengthened my skills in visual branding, layout design, and content planning for digital platforms.