Turkish Baklava Packaging Design — University Project

Project Type: Packaging Design
Tools Used: Adobe Illustrator
Brief Constraint: Helvetica font only

For this university project, I was tasked with creating packaging for a product of my choice, using only Helvetica as the typeface. I chose Turkish Baklava with Pistachio, a product deeply rooted in cultural richness.

To make up for the typographic restriction, I focused on creating an eye-catching and unique structural shape — a long five-angle prism — to stand out on shelves. The design features a dreamy, star-filled night sky and iconic Middle Eastern architecture, paying homage to my favorite Disney animation, Aladdin.

The color palette blends deep purples and blues, evoking a sense of magic, tradition, and indulgence — aligning perfectly with the product’s luxurious appeal.