Event Advertisement Design – Arab Women’s Summit 2025
Client: GOOD LAW INTL®
Format: A4 Print Ad | Event: London Arabia – Arab Women’s Summit 2025
Project Overview
For GOOD LAW INTL’s participation in the upcoming Arab Women’s Summit 2025, I was commissioned to design a full-page A4 advertisement to represent the firm in the official event materials. The challenge was to create a layout that was visually impactful, professionally aligned with the legal sector, and reflective of the firm's values of excellence, diversity, and innovation.
Design Process & Creative Direction
I developed four initial concepts, each highlighting a different visual tone—from conceptual and atmospheric to corporate and service-driven. These were:
A minimalist night-sky concept featuring the logo as a city landmark - Sphere.
A luxurious, abstract ribbon-based concept with a premium aesthetic.
A corporate profile-style ad with a professional portrait and strong service messaging.
A full brand-led composition with structured layout highlighting services and experience.
Each version explored different styles and narrative directions. After presenting the options, I collaborated closely with the founder to refine and evolve one concept into the final approved version. This involved multiple feedback sessions and a balance between design elegance and informative structure.
Final Output
The final design brought together premium visuals, the firm's branding elements (logo, colors, and typography), and a clear service breakdown tailored to a high-level audience. It was designed for professional print output, with attention to spacing, hierarchy, and readability.
This ad will be distributed at the Arab Women’s Summit 2025 in London as part of the official materials—contributing to GOOD LAW INTL's visibility and positioning in a prestigious, international setting.
