Pregnancy Exercise Brochure — Visual Design for Health & Wellness
Editorial Design · Illustration · Medical Collaboration
Developed as one of my first freelance collaborations, this project involved designing an educational brochure for a medical student’s university assignment. The goal was to communicate pregnancy-safe exercises with clarity and aesthetic balance — transforming academic material into a visually engaging, approachable guide.
Project Type: Editorial Design · Illustration
Focus: Health & Wellness Communication
Tools: Adobe Illustrator
Timeline: 2022
Working closely with the client, I designed the full layout and created custom vector illustrations that visually explained each exercise. The project required a combination of design precision and medical accuracy, ensuring both professionalism and accessibility.
The brochure’s visual direction was built around calmness and trust — essential themes in health-related design. The chosen palette combined ocean blue (symbolizing healing and balance), white (cleanliness and clarity), and soft turquoise and purple accents for warmth and comfort.
Each page was structured to guide the viewer naturally through exercises, using space and typography to maintain clarity while supporting visual harmony.
The project focused on maintaining both anatomical accuracy and visual fluidity. Each illustration was hand-drawn and refined in Adobe Illustrator, ensuring correct body alignment and movement representation. Careful attention was paid to layout rhythm, hierarchy, and negative space — ensuring readability and elegance throughout the design.
Client Testimonial
The brochure was well-received, graded with distinction, and praised for its clarity and professionalism. It became a successful example of how thoughtful design can enhance academic and medical communication.
“The designer truly captured the main idea of the project, delivering exactly what I needed. The process was smooth, and the result exceeded expectations.” — Natalja
