Branding Development for GOOD LAW INTL
During my internship at GOOD LAW INTL, I worked on enhancing the firm's branding, starting with refining its existing logo. My goal was to bring consistency, balance, and professionalism to the design while aligning it with the founder’s vision.
Logo Improvements:
Adjusted the typography to ensure uniform sizing for a more cohesive look.
Repositioned frame gaps to make the structure more logical and visually balanced.
Developed color variations, including gold accents, as per the founder’s preference.
Expanded Branding Elements:
Beyond the logo, I introduced:
Patterns and backgrounds to enrich the brand’s visual identity.
New accent colors that complemented the previously approved palette, ensuring consistency across branding materials.
Branded merchandise to further establish the firm's professional image.
