GOOD LAW INTL — Logo Refinement Project
Project Type: Internal Creative Exploration
Role: Graphic Designer
Tools Used: Adobe Illustrator, Photoshop
As part of a self-initiated project, I explored various updated logo options for GOOD LAW INTL. The aim was to modernize the visual identity while respecting the brand’s established heritage and recognizability.
I created 12 design variations experimenting with geometric simplicity, balance, and contemporary typography. After internal presentation, the feedback from both my colleagues and supervisor was positive. However, due to licensing and domain constraints (legal right to continue using the existing trademark), the decision was made to retain the original logo's core structure with minor updates.
Final Outcome:
One refined logo was selected and approved by management. I showcased the updated version in a dedicated visual window as a standalone branding element. The final design retains familiarity while incorporating improved symmetry, sharper forms, and a polished gold-on-navy colour scheme that enhances the premium legal brand image.
