GOOD LAW INTL & GOOD Group Companies
Project Overview
During my internship with GOOD LAW INTL, I was responsible for elevating the company’s social media presence across Instagram, LinkedIn, Facebook, and YouTube. The goal was to reflect the professionalism and personality of the firm while keeping content engaging and aligned with branding guidelines. Through experimentation, research, and hands-on production, I delivered a complete multi-platform strategy that is now in active use.
Social Media Design & Visual Direction
I started by exploring how leading UK law firms approach visual content, identifying a balance between professionalism and relatability. One of the directions I developed focused on showcasing the team behind the firm, echoing the founder’s desire to highlight the human side of the business. Another style leaned more into minimalistic, modern aesthetics.
Ultimately, I produced three complete design variations, all tailored to the branding policies of the companies. The final version was approved and implemented across social channels, optimised in formats for 1:1, 4:3, and 16:9 layouts.
Conversational Article Posts
To create deeper engagement, I developed a two-part content format. The first day featured an illustrated “warm-up” post introducing a legal or business topic in a light and approachable way. The second day followed with a short-form article-style post expanding on the topic in a more informative tone. This format helped spark conversations, drive traffic, and build a stronger connection between the company and its audience.
Testimonial Videos & Production
Alongside static content, I produced testimonial videos from concept to final edit. This included:
Writing scripts tailored to each speaker
Communicating and coordinating with the interviewee
Filming and editing
Audio enhancement using Adobe Audition
These videos were published to YouTube and other social platforms, adding a dynamic, human touch to the company’s online presence. All video and visual content was created using the Adobe Creative Suite, including Illustrator, InDesign, Photoshop, Premiere Pro, and Audition.