Marketing Collateral Design for GOOD Group Companies
Project Type: Brochures, Banners, Leaflets
Companies: GOOD LAW INTL, GOOD ADVICE UK, GOOD ACCOUNTS UK
Role: Graphic Designer (In-house)
As an in-house graphic designer for the GOOD Group, I worked on a variety of print and digital marketing materials including brochures, banners, and leaflets. My role involved close collaboration with my colleagues and direct feedback from my manager to ensure all designs aligned with each company’s branding and communication goals.
One of the key highlights was the design of a banner specifically for The Law Magazine event in Cairo—one banner was created from scratch and another modified in line with branding guidelines. Both were approved and successfully used at the event.
I also contributed to updating the service brochure for the website, ensuring it clearly listed all offerings and reflected recent changes requested by the leadership. Alongside this, I enhanced existing brochures for GOOD LAW INTL, GOOD ADVICE UK, and GOOD ACCOUNTS UK, improving layout, typography, and clarity while maintaining brand consistency.
This project deepened my understanding of professional branding, event-specific design, and collaborative iteration in a fast-paced environment.
