GOOD LAW INTL — Branding & Marketing Collateral
Brand Identity Enhancement · Print & Digital Design · Event Media · Illustration
A 6-month in-house design collaboration focused on elevating the visual identity and marketing presence of an international law firm and its associated companies.
Client: Good Law Intl® Group (Good Law Intl, Good Advice UK, Good Accounts UK, Good Law Software)
Timeline: Sept 2024 – Apr 2025
Scope: Logo Refinement · Branding Guidelines · Print Collateral · Event Ads · Video Production · Illustration
Tools: Adobe Illustrator · Photoshop · InDesign · Premiere Pro · Audition
Collaboration: In-house design & marketing team
From September 2024 to April 2025, The Satary Studio worked closely with Good Law Intl and its group of companies — Good Advice UK, Good Accounts UK, and Good Law Software — to enhance and expand their visual identity across multiple touchpoints.
Operating as part of the internal design and marketing team, the studio developed a wide range of branding, print, digital, and event materials, strengthening the group’s professional presence in both local and international contexts.
The collaboration involved strategic refinement of existing assets, the creation of new visual elements, and consistent branding application across diverse media — from legal documents to global event campaigns.
The studio began by refining the Good Law Intl® logo to improve its clarity and professionalism while maintaining the original identity. Adjustments focused on typographic refinement, spacing, and balanced framing to create a more globally resonant mark.
Following this, a comprehensive branding guideline was developed to ensure consistency across all communication materials. This included:
Flexible logo variations (full color, monochrome, minimal)
A cohesive color palette emphasizing authority, trust, and sophistication
Branded patterns and supporting elements to enrich collateral design
Typography rules and placement systems for both digital and print applications
These updates established a strong, unified brand presence across the group’s platforms and materials.
To align communications with the updated brand system, The Satary Studio redesigned a range of print and marketing materials for Good Law Intl, Good Advice UK, and Good Accounts UK.
Key deliverables included:
Banners: New layouts and refreshed designs for events, including The Law Magazine event in Cairo.
Brochures: Updated content and structure to reflect current services, with refined typography and visuals for clarity and impact.
Business Cards: Multiple elegant variations balancing formality and modernity, now actively used by team members.
Every piece adhered to the updated brand guidelines, ensuring visual and strategic consistency across corporate communications.
For the Arab Women’s Summit 2025 in London, The Satary Studio designed a full-page A4 advertisement representing Good Law Intl® in official event materials.
Four creative directions were explored — from conceptual night-sky visuals to structured corporate layouts — before finalizing a premium, service-focused design. The final result merged elegance with clear hierarchy, tailored for a high-level international audience.
The collaboration also extended into custom illustration and digital storytelling to humanize and modernize the firm’s communication.
Illustrated the entire Good Law Intl® team, creating a cohesive yet personalized set for use across infographics, animations, and internal assets.
Designed a custom thumbnail for the launch of a new startup branch, capturing the energy and collaboration of a growing team
This 6-month collaboration with Good Law Intl® Group reflects The Satary Studio’s ability to integrate into corporate structures, deliver multi-disciplinary design solutions, and elevate brand presence across multiple platforms.
Through strategic refinement, cohesive visual systems, and creative storytelling, the studio helped shape a professional, globally resonant identity for a leading international law firm and its associated companies.
