Straw Factory — Sustainable Luxury Brand Concept
Luxury Branding · Product Design · Strategy & Packaging · Sustainability
Developed as part of a university business and design project, Straw Factory redefines sustainability through a lens of timeless luxury. The concept bridges eco-conscious living with refined aesthetics — presenting reusable lifestyle products that merge functionality, elegance, and environmental purpose.
Project Type: Branding · Packaging · Business Strategy
Developed For: University Business & Design Project
Focus: Reusable Lifestyle Products | Luxury & Sustainability
Tools: Adobe Illustrator · Photoshop · InDesign
Timeline: 2022
Straw Factory was conceptualized as a premium sustainable lifestyle brand focused on high-end reusable straws and matching cups. The project explored how design strategy can transform an everyday eco-product into a symbol of conscious luxury.
Developed during university, the concept aimed to challenge the market gap between mass-market sustainability and luxury lifestyle branding. Through in-depth research, The Satary Studio identified that most reusable straw brands failed to appeal to aesthetically driven consumers — presenting an opportunity to combine luxury, functionality, and sustainability under one refined visual system.
Inspired by old-money minimalism and timeless elegance, the strategy focused on creating a sustainable brand that feels exclusive yet effortless.
The logo, composed of three angled lines symbolizing drinking straws, reflects precision, balance, and subtle innovation — a visual metaphor for refinement and modern sustainability.
The packaging concept combines clean geometry and matte finishes, emphasizing tactile quality and form. Neutral tones and structured composition convey luxury and restraint.
Complementary assets — such as business cards, leaflets, and visual mockups — were designed to maintain consistency and reinforce the brand’s elegant, sustainable aesthetic.
Straw Factory demonstrates The Satary Studio’s ability to transform a sustainable concept into a premium experience — uniting ethics, aesthetics, and strategy within a cohesive brand vision.